Stratis Morfogen on Using Disruptive Technology to Improve Hospitality

Maria J. Smith

Disrupt every little thing! — According to Stratis Morfogen, he has always been a disruptor. He was lifted by a father who challenged the status quo and he has carried that custom throughout his lifestyle and business enterprise.

Fantastic Services No Make any difference Sizing — In 1997, Stratis Morfogen experienced a enterprise that incorporated himself, a few other men and women, and a loud AOL modem. Even then, the business was recognized for their excellent purchaser support with the likes of Southwest Airways, Amazon, and Wells Fargo.

Miracles Happen When You are About To Give Up — Stratis Morfogen has been down and out before. He understands that it is hard to see the other side when in the midst of challenging moments, but he is a testomony to the added benefits of perseverance.


Stratis Morfogen describes himself as an “inventor and creator in hospitality”. Which is an understatement. The creator of “Be a Disruptor” and co-founder of Brooklyn Dumpling Shop and other modern ideas in New York City prides himself on viewing the curve and also remaining ahead of it. 

The year 2020 was a rough one that induced the cafe sector to pivot like couple of other folks. Nonetheless, already getting adamant about touching the buyer with hospitality, Stratis Morfogen was in a position to navigate the unsure waters of the pandemic to open up a groundbreaking cafe in Brooklyn Dumpling Store.  

“I want to be in a position to explain to my grandkids that throughout COVID 2020, I did a little something,” Morfogen said on the Cafe Influencers podcast, hosted by Shawn P. Walchef of That “something” was not originally starting up a further enterprise. “At 1st, I started feeding health treatment heroes. New York Presbyterian was right up coming doorway. I started sending them there unannounced.” 

His restaurant did not remain anonymous quite long as restaurant branding on the bag tipped off the receivers of the benevolent donation. Not a single to disclose charitable endeavors, Stratis Morfogen shunned the GoFundMe solutions, but accepted aid from other restaurateurs to enhance the philanthropic endeavours to influence a lot more service personnel to the tune of virtually 9,000 meals served.

“These are matters we have to have to study from COVID,” he suggests. “In instances of need to have, hospitality stands up.” 

Usually, a change in situation generates possibilities. Morfogen took that chance to do what he has constantly completed, force the envelope to superior serve the clients. 

Brooklyn Dumpling Residence took a group preferred from the popular Brooklyn Chophouse menu, and made it accessible for buyers in a exceptional trend. Brooklyn Dumpling Residence places an update on an outdated-college rapid provider technique, but adding technologies to the common Automat. 

Stratis Morfogen put in a long time studying the Automat heritage, and a lot more importantly, what created it fall short and finally section out. He recognized two factors: it was lacking engineering, and the absence of human presence at any issue in the transaction. 

“People really don’t want a romance with a tin can,” Morfogen explains of the Brooklyn Dumpling House’s a single-of-a-form setup. ”I’ve designed 50 percent the space as an automat, which is about 24 lockers, and the other 50 percent is a glass kitchen area. So now you can really see the solution currently being created.”

Technology and consumer assistance have usually gone hand in hand for Morfogen.  

Back again in 1997, the entrepreneur would explain to fellow company entrepreneurs that a potent web presence is paramount. To his chagrin, many of them are now bankrupt or out of small business. Now, with what he labels as the “TikTok generation”, there are additional digital areas that require to be deemed, explored, and definitely embraced in buy to continue to be a contender in the marketplace.  

Stratis Morfogen has put that state of mind into motion by employing an NFT Lounge in the Brooklyn Chop Household. The special lounge allows associates to get into its facilities on a tiered level. The initial rollout is just the beginning of his exploration of the metaverse as an asset to his company. 

“If you really do not just take the metaverse and NFTs critically, you’re going to be still left at the rear of,” Stratis Morfogen passionately expresses. “Got to transfer every little thing to cellular. You bought to choose your social media significant.”

With all of the technological improvements in the hospitality industry, serving the customer remains king. Morfogen has constructed a status for outstanding hospitality. In the early years of his web organization, he ensured that the shopper working experience was a memorable just one. 

“Our mission was to break down the laptop or computer monitor, place our hand by the display and shake the customer’s hand,” Morfogen states of his first method to hospitality.  

Now, 25 a long time later, Stratis Morfogen is even now up examining evaluations, building adjustments where by needed, and probably even answering a customer complaint from his private cellular phone at 3 o’clock in the morning. 

Which is the perseverance, grit, and own focus that has produced him a results numerous occasions in excess of.


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