Retail Leaders Reveal Technology Priorities, Potential and Challenges for Omnichannel Stores of the Future | PR Newswire

Maria J. Smith

ZURICH, June 28, 2022 /PRNewswire/ — Scandit, the chief in wise knowledge seize, has unveiled investigation revealing how technological know-how will modify the encounter of customer, staff and retail outlet functions experiences in the up coming two yrs. Scandit surveyed retail leaders throughout Europe and found that a lot more than 50 % (51%) believe that the key role of the physical keep will be an on the internet-offline hybrid, with 64% citing problems in differentiating on their own from their opposition as the greatest barrier to offering this expertise. 

The retail leaders, symbolizing the major grocery, Do-it-yourself, athletics and client electronics brand names in the area, see store operations know-how as significant to achieving their business targets. 41% said that technology is shifting in the direction of bettering the customer experience, whilst 36% feel the core long term of retailer functions engineering lies in blending on the web and offline activities jointly.  

The investigation also highlighted the probable issues that occur along with the implementation of engineering into retail store functions. 68% cited integration with existing methods as their most significant problem. The practical experience retailer associates have with know-how is also producing difficulties, with 48% noting this as their largest obstacle and 45% having difficulties with out-of-date components.  

Samuel Mueller, CEO at Scandit, explained: “The study highlights the worth of technology to bridge the gap between the electronic and actual physical worlds. It can be crucial to supply keep associates with thoroughly practical and common know-how, enabling them to enrich keep functions that assist deliver a seamless client practical experience. If retail leaders can correctly lengthen the on-line experience in-retail outlet, the differentiated presenting that they drive can be attained.” 

Problems across differentiation, connecting with prospects and integrating techniques

The largest challenge for individuals surveyed is how to create a differentiated expertise, with 50 percent of all respondents aiming to acquire or increase the human-to-human connection. Understandably, the individual contact among employees and consumers is seen as crucial by 100% of leaders with a profits target.

Some have different views as to the long run of the bodily retail shop, with 18% of all respondents believing the future of the physical retail outlet will solely be an interactive, model knowledge hub, supporting an e-commerce presence. A minority of 8% imagine that keep operations engineering is evolving towards employing drones and robots, although 31% feel that these automated instruments will ultimately grow to be the most significant technological know-how in fulfilling omnichannel responsibilities. 

Nonetheless, the information details to challenges in creating these significant connections. Respondents rank store affiliate instruction (39%) in their prime 5 issues over-all. It is really distinct that by providing superior assistance and schooling for their employees to interact far more efficiently with buyers, retail leaders can make much better consumer interactions with really engaged and totally qualified personnel — 89% contemplate this crucial or very essential in the retailer of the long term.

Technologies that is conveniently built-in, these kinds of as wise info capture-run apps on sensible gadgets fairly than highly-priced and cumbersome one-reason scanners, allow retailer associates to reach many goals. They can entry real-time information, guidance essential retail functions, like inventory administration, as very well as provide consumer-facing duties like clienteling or mPOS. As smart products are familiar and easy to use, new recruits can be onboarded and established to perform effortlessly. 

The investigate implies that merchants require to upscale their technologies with a crystal clear drive to strengthen consumer practical experience and deliver correct omnichannel browsing. More than half (52%) see handling and updating legacy technologies methods as vital to acquiring this target. In addition, 39% of retail leaders state that having also numerous applications to decide on from is just one of the major difficulties with present day retailer functions technology.

Samuel Mueller additional: “Fulfilling omnichannel jobs is very important, but retail leaders encounter troubles in picking out the appropriate tools. It appears many have been struck with ‘paralysis by analysis’, not able to pick the suitable applications and know-how due to the overwhelming number offered. Stores clearly have a have to have for progressive know-how that integrates quickly into present technology and applications.”

The retail leaders detailed which important operational tasks wanted the most technological help: handling inventory is cited by 57% as the largest challenge, while 53% struggle with shelf management. 49% also want aid with clienteling, and 36% involve assist with purchase picking. 

Effective use of information, solitary product strategies

The have to have to enhance retailer functions know-how is apparent from the research, as 63% of retail leaders assume facts administration techniques will be essential for fulfilling omnichannel tasks. If leaders can integrate knowledge administration techniques, they can tap into precious data, attaining authentic-time visibility of offline and on the net stock, and other crucial retail operations like shelf administration and price tag examining. 

Half of respondents (49.5%) think multi-purpose gadgets will power omnichannel tactics. When questioned what they felt have been the most important benefits of equipping shop associates with smartphones and good products at scale, 63% cited their use for a range of tasks (solitary unit approaches). Around half (55.5%) explained affordability and scalability have been determining variables. With one products and the appropriate supporting engineering, retail associates can be outfitted with vital shopper and stock information, enabling them to provide a seamless purchaser encounter that success in improved loyalty and greater income. 

About the study

Scandit surveyed 111 retail leaders from main retail makes throughout Europe among December 2021 and February 2022. C-level executives and directors in IT, functions, sales, and innovation from the largest suppliers in grocery, Diy and residence advancement, present stores, athletics/interest outlets and shopper electronics merchants furnished insights into how and in which technological innovation will improve the facial area of keep functions over the future 12-24 months.

About Scandit 

Scandit is the leader in clever information seize providing superpowers to workers, buyers and enterprises by delivering actionable insights and automating stop-to-close processes. Our Clever Information Capture system enables intelligent equipment, this kind of as smartphones, drones, digital eyewear and robots to interact with bodily objects by capturing details from barcodes, text, IDs and objects with unmatched velocity, accuracy and

Scandit precisely scans up to 3x more quickly than focused scanners in complicated mild or at angles, on damaged labels, across a number of codes on any smart system. We allow innovation that provides sizeable value savings, increases worker retention and purchaser loyalty. Scandit associates with consumers at each phase with trials, remedy design and style, integration and purchaser good results assist incorporated.

Take a look at to discover why market leaders throughout retail, transport and logistics, healthcare and manufacturing like Instacart, Levi Strauss & Co., Sephora, NHS and FedEx have confidence in us.

Editorial Contacts 

LEWIS British isles for Scandit 

[email protected] 

+44 207 802 2626 


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