Q&A with former NFL star Doug Baldwin about his new role as CEO of a Seattle healthcare startup – GeekWire

Maria J. Smith
Doug Baldwin at the 2019 GeekWire Summit 2019. (GeekWire Image / Dan DeLong)

Since retiring from the NFL in 2019, former Seattle Seahawks star Doug Baldwin has dipped his toes in the tech sector, advising early-phase businesses and investing in others.

But now he’s diving deeper into the startup world as CEO of Ventrk, a health care spinout of Bellevue, Clean.-centered invention organization Intellectual Ventures.

Baldwin not long ago took the CEO reins at Ventrk, the guardian business of two exercise-focused apps: TheraCentric and TrainCentric.

Baldwin, 33, commenced advising Ventrk soon after retiring from the NFL. When it was time to spin the business out of Intellectual Ventures, he was questioned to get around as CEO.

This is Baldwin’s to start with time as an staff of a tech startup, enable by itself foremost one. But his experience on the football discipline unquestionably offered some preparing as he aims for startup achievement.

Sam Bender (left), a previous and Jarid Adams developed the authentic technological innovation driving TheraCentric.

“I’ve been privileged more than enough to be close to successful businesses,” claimed Baldwin, who gained a Super Bowl with the Seahawks in 2013. “I know what it feels like. I know what it tastes like. I know what it smells like.”

We caught up with Baldwin to find out far more about Ventrk and TheraCentric, a home work out app developed for physical remedy people. The know-how powering the application was at first developed by Seattle-region entrepreneurs and childhood close friends Jarid Adams and Sam Bender the two remain at the corporation in government roles. Ventrk employs 4 persons and has raised $1.65 million considering that spinning out of IV traders include things like HBSI Cash, which led the seed spherical, and other angels.

The job interview was edited for brevity and clarity.

GeekWire: It is terrific to communicate with you once more, Doug. You have been active since retiring — encouraging out The United Way, constructing a group centre, talking at the GeekWire Summit, raising your children, and a lot more. How did becoming a startup CEO suit into your submit-NFL everyday living?

Doug Baldwin: When I still left football, I had no strategy what I wished to do. Diving into organization and tech was constantly one thing I was intrigued in. As a youngster, I loved enjoying with LEGO sets, I liked constructing items. And I still have this fascination and enthusiasm to produce. This is some thing I’ve been wanting to do, to test out and see if I can be prosperous.

GeekWire: Explain to us additional about TheraCentric.

Actual physical therapists commonly deliver patients household with a piece of paper for their routines. There is no monitoring of development. There is no gathering of knowledge to present the development and efficacy of the systems.

And men and women just don’t complete their systems. Reports show that persons who actually finish their packages decrease treatment charges. Which is a huge deal for the client, so they can get wholesome. It’s a massive deal for the physical therapists for the reason that they want to see their sufferers get healthier. It is part of their track record. And it’s a major offer to insurance policy corporations. Our consumer (the clinics and physical therapists) will fork out a subscription charge to entry this info for reimbursement. Coverage providers will want to know if their insured are basically carrying out their approach of care.

What’s the bigger eyesight for Ventrk?

At the time a person has finished their cure with TheraCentric, they can migrate over to TrainCentric, exactly where you have your exercising systems and can get the job done with trainers. It’s the very same guided encounter. And it is not just with work out — it is sleep, food plan, and so forth.

I’m truly psyched about this simply because as we seem out into the world, there is far more of an emphasis on taking care of your body. We have all these equipment and technological know-how now readily available, capturing knowledge that can help you make improved choices about your well being. We’re heading to grow to be the hub for that. We’re setting up off with physical therapy mainly because it just tends to make a ton of sense.

How will your experience with athletics overall performance and details in the NFL support with TheraCentric and TrainCentric?

You come into the apply facility and it is made for you. There’s no signup sheet, there is no waiting around line. We had all the tools out there. You have these conversations and you have all this info about your work out load the past day, and that makes it possible for you to change what you’re doing the subsequent day in buy to get the most efficient work out and for your effectiveness to be the finest on Sunday.

But the normal particular person doesn’t have this. We’re using all those people ideas and wrapping it up into a computer software system that is really empathetic for the affected person and for the physical therapist and whoever else is utilizing it.

All my encounter and comprehension of what is valuable for the wellness and very well-currently being of the higher-carrying out athlete, it arrives into engage in right here. If you can just crack that down and create it back up into a system that’s simply digestible and person-pleasant for every day persons, we can make some effect on people’s lives.

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