CBS News and The Weather Channel announce partnership

Maria J. Smith

CBS Information and The Temperature Channel tv network, the #1 source for weather news and information, now declared a new material collaboration that will deliver enhanced climate and local climate reporting to CBS News viewers all around the environment. This new partnership combines the skills and engineering of two award-successful information businesses to supply viewers with foremost in-depth climate reporting and immersive storytelling.

The Temperature Channel’s a number of Emmy Award-profitable Immersive Mixed Actuality (IMR) technological know-how will provide the viewers a “Digital Perspective” into American communities’ weather conditions conditions. IMR technologies makes it possible for viewers to visualize foreseeable future weather forecasts — to see how snow, rain, floods or tornadoes can impact a local community right before the problems arrive. The reports originate from the Climate Channel’s headquarters in Atlanta, Ga. The partnership also draws upon are living reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as perfectly as the total Weather Channel meteorological and newsgathering workforce.

The Weather conditions Channel’s reports will be featured through CBS News’ award-profitable early morning and evening newscasts, “CBS Mornings,” “CBS Saturday Early morning” and “CBS Evening News with Norah O’Donnell.” CBS News’ 24/7 digital streaming news assistance will also showcase common reports from The Weather Channel. 

The CBS Information investigative staff and the Temperature Channel’s meteorological and newsgathering groups will also spouse on particular investigative weather studies. This collaboration brings collectively two powerhouse makes to supply audiences innovative weather reporting, trustworthy serious weather protection, and investigative reporting on the atmosphere.

CBS Mornings - Weather Channel
A new articles collaboration with The Weather conditions Channel will carry increased weather conditions and local climate reporting to CBS Information viewers.

CBS Information

Showing on “CBS Mornings” on Monday, Byron Allen, the founder, chairman and CEO of Allen Media Team and operator of The Temperature Channel, identified as weather alter a person of the biggest threats to lifestyle on the earth, and claimed his intention when getting the Weather conditions Channel 4 decades ago was to “lean in” to make confident folks have an understanding of what is actually at stake.

“The Temperature Channel is not a cable community it really is a technology platform,” he said. “And we resolved to commit far more in technological innovation. We have won 3 Emmy Awards — two of them because I have owned it — for technology.”

Allen termed the channel’s proprietary Immersive Mixed Actuality, applied to describe harmful climate circumstances, “the best technological innovation not to explain to you the temperature but to show you the temperature. And I’m a agency believer — which is my history as a comedian — you should not notify them, display it. Present them, act it out, perform it out. It has more affect.”

“By bringing collectively CBS Information and the Weather conditions Channel’s temperature teams and digital watch technology, we will not only be equipped to forecast the climate but clearly show viewers what it truly is actually going to glimpse like,” reported Neeraj Khemlani, president and co-head of CBS Information and Stations. “This is a holistic partnership that brings alongside one another the scale of both companies’ reporting teams, technologies and audiences. In addition to the digital forecasts and dwell reporting, we will also collaborate on subject reporting and pair our investigative teams to expand our environmental investigative efforts. With each other we will supply further protection of one of the most significant stories of our time — the impression of the climate on the communities we are living in.”

“This 12 months, the Climate Channel celebrates its 40th anniversary, and you will find by no means been a far more crucial time to present viewers cutting-edge visual presentations and compelling storytelling about our temperature,” said Allen. “This new collaboration is designed to offer you the CBS News viewers the most ground breaking temperature reporting, as properly as larger attain for the Weather Channel’s model. CBS Information and the Weather Channel will perform carefully alongside one another to check out and investigate difficulties related to climate and our environment.”

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