The seed funding spherical was led by iAngels, Israel with added participation from Maverick Ventures, Israel Meals Tech Lab TFTL, Spain The Kitchen Hub, Israel, as aspect of the Strauss Team and IIA NEOME, Israel Schestowitz Group, Israel and Semillero, Puerto Rico.
Blachinsky, who produced Superior Juice’s sugar reduction technological know-how as a way to help his diabetic father safely and securely get pleasure from juice and other juice-primarily based goods these as jams and marmalade, stated the funding will make it possible for the firm to substantially enhance production potential in order to provide far more clients.
Far better Juice, which presently has 100% of its operations in Israel, mentioned the funding will allow it to improve production ability 40x when creating up to $50m in sales per year.
The company will use the money to develop its product sales and internet marketing teams to support and speed up more commercialization of the technology, which can be equipped into a firm’s present manufacturing line.
“There is a sizeable need in the beverage marketplace to efficiently reduce sugar and we anticipate bringing our remedy to market in just a handful of months,” said Gali Yarom, co-founder, COO, and VP of business enterprise growth for Much better Juice.
US market place aim
The company’s aim is on the US market place, wherever rules are a bit much easier to navigate when compared to other locations these types of as the EU, in accordance to Blachinsky, who extra that the enterprise is at present awaiting a GRAS no objections letter from the Fda for its technological innovation.
He included that the corporation manufactured its very first sale to a US beverage producer, of which he could not disclose any further more details, but mentioned it wouldn’t be long until finally products and solutions making use of Better Juice technology strike the market in the US where shopper interest in sugar reduction is better than in a lot of other intercontinental markets.
“You will find usually been recognition [for sugar reduction] in Europe, but in the US it’s considerably far more pronounced,” Blachinsky informed FoodNavigator-Usa.
In accordance to a nationwide survey commissioned by FONA International, 50% of US buyers said they would like to minimize their general sugar intake, an maximize of 8% from 2019.
Enzymatic sugar reduction technological know-how
Better Juice uses all-natural enzymes from non-GMO microorganisms to change very simple sugars in 100% juice into non-digestible compounds (i.e. dietary fibers) devoid of impacting the smell, vitamin composition, and to a big extent, taste (the perceived sensory sweetness of the juice is minimized by 15% to 20% as a end result of the conversion method, though the sugar material is lowered by 80%).
The process uses a steady-movement technique that contains immobilized non-GMO microorganisms (in its place of are living types), and as the juice passes as a result of, the enzymes within the ‘dead’ microorganisms bio-convert the juice sugars into dietary fibers and other non-digestible sugars “so there’s no secondary metabolites created by fermentation,” said Blachinsky.
The end final result is a product with up to 80% fewer sugar than standard fruit juice.
Doing work with new manufacturing gear underneath a partnership with GAE, Improved Juice will be raising its production amount from 13.2 gallons of juice processed for each hour to 50 gallons for each hour, and inevitably, about 1,000 gallons for each hour.
Blachinsky discussed that the funding will support create out its staff to guidance further more profits of the technological know-how to other juice producers each in the beverage segment but also food items companies doing work with juice as an component.
“Juice is an ingredient in lots of other apps. You can find juice in cakes, cookies, ice cream, and so on. The thought is to use the identical technologies to approach other juice producers but also food stuff producers,” he reported.