Better Juice ramps up plans for US market entry of enzymatic sugar reduction technology

Maria J. Smith

The seed funding spherical was led by iAngels, Israel with added participation from Maverick Ventures, Israel Meals Tech Lab TFTL, Spain The Kitchen Hub, Israel, as aspect of the Strauss Team and IIA NEOME, Israel Schestowitz Group, Israel and Semillero, Puerto Rico.

Blachinsky, who produced Superior Juice’s sugar reduction technological know-how as a way to help his diabetic father safely and securely get pleasure from juice and other juice-primarily based goods these as jams and marmalade, stated the funding will make it possible for the firm to substantially enhance production potential in order to provide far more clients. 


Far better Juice, which presently has 100% of its operations in Israel, mentioned the funding will allow it to improve production ability 40x when creating up to $50m in sales per year.

The company will use the money to develop its product sales and internet marketing teams to support and speed up more commercialization of the technology, which can be equipped into a firm’s present manufacturing line.

“There is a sizeable need in the beverage marketplace to efficiently reduce sugar and we anticipate bringing our remedy to market in just a handful of months,”​ said Gali Yarom, co-founder, COO, and VP of business enterprise growth for Much better Juice. 

US market place aim

The company’s aim is on the US market place, wherever rules are a bit much easier to navigate when compared to other locations these types of as the EU, in accordance to Blachinsky, who extra that the enterprise is at present awaiting a GRAS no objections letter from the Fda for its technological innovation.

He included that the corporation manufactured its very first sale to a US beverage producer, of which he could not disclose any further more details, but mentioned it wouldn’t be long until finally products and solutions making use of Better Juice technology strike the market in the US where shopper interest in sugar reduction is better than in a lot of other intercontinental markets.

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